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Xihu District Deeply Promoted the Cultural Prosperity Activity

2019-10-30

In the Cultural and Sports Center of Xihu District in golden autumn, the large crowd singing meeting of “My Motherland and Me” was held, and thousands of Xihu people gathered to celebrate the 70th Anniversary of the Founding of New China. At the 13th International Cultural Industries Fair, Xihu District choose the theme of “Literary Xihu and Nationwide Reading”, and cultural and creative enterprises in the district erupted the “dual-creation” vitality……In recent years, Xihu District has deeply practiced the provincial and municipal action strategy of “Cultural Prosperity”, spared no effort to cultivate urban culture brands with Xihu features, and comprehensively promoted the careful and excellent implementation of various tasks of Cultural Prosperity Activity.

Cultural undertakings are thriving

Xihu District has continued to strengthen the construction of cultural undertakings, forged ahead in civilization establishment, cultural front construction and convergence media construction, vigorously promoted the pace of strong culture area construction, and effectively enhanced its culture soft power.

The civilized city creation project enters the first square matrix of the city. Based on the construction of nine district-level “beauty” series, Xihu District has smoothly promoted urban civilization index evaluation of the province and urban civilization index evaluation of the city in the first thee quarters. The district evaluation performance in the first two quarters is ranked first in six districts and the raking of management committee. It is expected to win “three successive championships”.

We took the lead in propagandizing cultural front construction. Xihu District has guaranteed software and hardware construction of cultural hall and cultural home, and realized full coverage of cultural hall construction. Besides, it has explored new paths for cultural home construction for rebuilt villages in the city, and cultivated a batch of high-star homes including Luojiazhuang and Yile. It is the only district (county or city) with two five-star cultural homes in the city.

Integrated platform construction for convergence media is at the forefront in the province and city. It took the lead in founding a media center in the district, initiated integrated platform construction for convergence media by uniting Zhejiang Online and CZTV.COM, and promoted the first cooperation of two provincial-level platforms. Besides, party media platforms under national, provincial and municipal leadership have settled down. In addition, it has successfully acquired internet news information service licenses of provincial and county-level media centers, and became the only one in the city.

Cultural creativity industry has realized high-quality development

Xihu District has realized “high-quality development” for cultural creativity industry, and promoted the development of cultural creativity industry through introducing key projects, creating first-rate platforms, inviting leading enterprises and providing first-class services.

The Zhijiang Culture Development Core Project has been advanced strongly. At present, major cultural projects of Zhijiang Development Core are being promoted, and the total amount of 11 investments reaches 35.9 billion Yuan. The cooperation zone of Xiangshan Artist Commune and China (Zhejiang) International Cooperation Experimental Zone for Film and TV Industry has been put into service; Zhijiang Cultural Center Project has been commenced; the largest leading enterprise of audio reading in China, Zhejiang Headquarters of Himalayan Company entered Yichuang Town.

The total among of cultural creativity presents rapid growth. According to the estimation, cultural creativity enterprises of the district above state designated scale realized an added value of 24.268 billion Yuan in the first half year, showing a year-on-year growth of 31.84%. cultural creativity enterprises above state designated scale are expected to realize an added value of 39.281 billion Yuan in the first three quarters, showing a year-on-year growth of 32%.

Cultural activities are rich and colorful

In order to respond to the masses’ demand for a beautiful life, Xihu District has organized abundant mass cultural activities to show the new contemporary spirit of Xihu District.

Important cultural activities have presented many bright spots. This year, Xihu District successfully held many important activities like China Digital Reading Meeting of 2019, the 1st Zhijiang International Youth Art Week, China Design Smart Creativity Award of 2019, and the 4th China – Arabia National Radio and Television Cooperation Forum. Meanwhile, it held more than 70 themed cultural activities including large singing meetings and art exhibitions, to center on the 70th Anniversary of the Founding of the People’s Republic of China.

Public culture services are improved and upgraded. It is the first batch of districts (counties and cities) approved by Standards for Basic Public Cultural Services in Zhejiang Province (2015-2020) of the provincial department of culture and tourism. It has organized 467 cross-regional services of public culture, and 59 grass-roots performance activities.

Culture is thriving. Xihu District will continue to promote the cultural prosperity activity, making the internal culture endowment of Xihu District turn into external social values. Hence, the light of culture will become burgher, and the city brand will be more famous.

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