On July 29th, 2024, the Xihu District Cultural and Creative Highland Construction Promotion Conference and Cultural and Creative Conference (Season 2) was held at the Zhejiang Provincial Museum of Zhijiang Cultural Center. Leading figures, artists, scholars, and many people from all walks of life who are passionate about the cultural and creative industry gathered together to witness the new achievements of the construction of the cultural and creative highland in Xihu District and work together to promote the prosperous development of the cultural and creative industry in Xihu District.

Stunning debut of stage achievements

Do you still remember the strong alliance and successful signing of a large number of cultural and creative projects such as the China Wetland Museum, Zhijiang AI Shadow Valley, and Dongchao Rice Mill at the first season of the Xihu District Cultural and Creative Conference? After a gap of three months, how have the dynamics and latest developments of these projects been?

At the beginning of the conference, five connected videos provided answers for everyone. The China Wetland Museum, which plays the symphony of nature and culture, has officially opened, becoming a new landmark for interpreting wetlands and a new space for promoting the West Lake area; The 'If Zhejiang Style Drama Paradise', which aims to create a utopia of drama, has completed the creation of 25 works and has also established a cultural tourism integration industry that integrates elements of leisure, entertainment, and study; The AI Shadow Valley project has been officially launched in the Art Creation Town, closely cooperating with the real-life cinema shooting center and actively participating in the integration journey of "AI+"; The Dongchao Rice Mill, which seeks regeneration through the passage of time, is currently undergoing intensive renovation and construction work, and is expected to be completed by November 2024; Tencent Tianmei Esports Digital Entertainment Space, a high-end business hotel with e-sports as its theme, is also looking forward to the arrival and experience of young people.

Telling the stories behind each project through the lens is not only a recognition of past efforts, but also a prospect of infinite possibilities for the future. The guests present also gained further understanding of the phased achievements in the cultural and creative industry of Xihu District.

Strong Collaboration in Project Signing

This conference is not only a platform to showcase achievements, but also a "promotion meeting" for high-quality projects. Like a magnet, it attracts creative sparks and resource streams from all directions, promoting the landing of more high-quality projects.

Amidst the applause and anticipation of the crowd, a total of 12 projects were successfully signed at this conference, including school local cooperative education, art college graduates' entrepreneurship incubation park, Yue opera life and rural cultural tourism interaction project, and the "San Dun Old Street Oral History" cultural revival project. They are not just cooperation agreements on paper, but also the seeds of dreams shining into reality, containing infinite possibilities and hope.

From talent cultivation to cultural outreach, from resource exploration to boutique incubation. This signed project involves multiple aspects of the cultural and creative industry, achieving more cross industry integration and strategic cooperation, and jointly promoting the "comprehensive flowering" of the cultural and creative industry in Xihu District from different levels.

We hope that Yue Opera can become an art that everyone can learn and dance like square dancing, and a song that residents can hum while cooking, "said Yang Haoping, a provincial cultural envoy. At the meeting, Yang Haoping, as a representative, signed a contract with Zhuantang Street for the "Yue Opera+N+Wai Tong Wu" project.

The project aims to leverage the resources and experience of Zhejiang Xiaobaihua Yue Opera House, combined with the cultural characteristics of Waitongwu Village, with Yue Opera as the main theme, to bring N forms of Yue Opera cultural life experience to the villagers of West Lake.

Yang Haoping also revealed to everyone that at the end of this year, Waitongwu Village will hold a Yue Opera Village Evening. Most of the programs are performed by outstanding members of our Yue Opera Society, not only to build a platform to help them showcase their learning achievements, but also to establish this cultural brand

Think tank hires Zhihui West Lake

The core of the cultural and creative industry lies in "human creativity". Therefore, for many years, Xihu District has actively cultivated and introduced cultural and creative talents with a forward-looking vision and inclusive attitude. By establishing diverse cultivation platforms such as creative workshops, design competitions, and cultural salons, we aim to stimulate the innovative vitality of cultural and creative talents and attract cultural industry elites to settle in West Lake. Provide comprehensive support and services for cultural and creative enterprises through policy support, funding incentives, project incubation, and other measures.

Nowadays, elite talents from various industries in Xihu District gather like stars, becoming the strongest think tank and source of vitality for the cultural and creative industry in Xihu District. For example, the famous cartoonist Cai Zhizhong, who has accompanied several generations of people to grow up, the three time winner of the Chinese Drama Plum Blossom Award Mao Weitao, and the renowned writer Huang Yazhou, who has won numerous awards for his pen as a sword works

In order to further enhance the competitiveness and influence of West Lake's cultural and creative industry, the conference specially invited 12 experts, scholars, and industry leaders in the cultural and creative field to form a cultural and creative highland construction think tank, providing intellectual support and strategic guidance for the future development of West Lake's cultural and creative industry.

At the same time, Xihu District has also appointed 12 influential and charismatic internet celebrities, as well as outstanding leaders of cultural leading enterprises, as investment promotion ambassadors. There is Qin Yi, a network expert dedicated to innovative dissemination of traditional culture, Mo Jiali, a senior print model and anchor under more than thirteen brands, and Zhu Yufang, the founder of Xiaofeng Bookstore, who uses books as a medium to convey knowledge and beauty

These investment promotion ambassadors not only represent the soft power and brand image of West Lake's cultural and creative industry, but also attract more domestic and foreign investors and partners with their unique charm, jointly promoting the high-quality development of West Lake's cultural and creative industry.

Project blind date fate determined cultural and creative

Projects are the lifeline of the construction of cultural and creative highlands. In order to help more cultural and creative projects find "like-minded people", the conference has specially set up a "project matchmaking" session.

Numerous innovative and forward-looking cultural and creative projects have come to the scene, seeking a "two-way rush" with their significant other to see if they are each other's "destiny". Hangzhou Xiaofeng Cultural and Creative Co., Ltd., M511 Light and Shadow Hui Commercial Center, Xixi Ligaodi, and Lantianxia (Zhejiang) Media Group Co., Ltd. will perform on stage one after another.

We have been exploring how to organically integrate Xixi, a secondary wetland in the city, into the spatial layout of urban development. Your concept of lifestyle and fashion is very attractive to me. I hope that with the completion of the Li Goryeo project, Xixi will become more youthful and fashionable, attracting more young people to come into Xixi and learn about it. After watching the wonderful roadshow of the project Fang Xixi Li Goryeo Lifestyle and Fashion Space, the relevant person in charge of West Lake Culture and Tourism Group raised their heart card and threw an "olive branch" to it.

It is reported that the Xixi Ligoli Lifestyle and Fashion Space project is located at No.1 Xixi Fudi, Xihu District, with a total area of about 3000 square meters. It is expected to be put into trial operation in October this year. Li Gaoli "Business Management is committed to creating a fashion themed commercial IP with strong cultural attributes. It deeply integrates culture, fashion, food, media, art activities, and commercial projects, providing comprehensive customization and management services. Through the deep integration of fashion runway activities and Xixi wild environment, it creates a" distance free "space that balances contemporary cities and nature, and radiates new cross-border vitality between business and fashion art.

In addition to the on stage roadshow, a "Project Matchmaking Corner" was also set up at the conference site for more enterprises to communicate face-to-face, seek cooperation opportunities, and jointly explore new models and formats of the cultural and creative industry.

Digital map sharing resources

As an important gateway for cultural and creative industries in Hangzhou, Xihu District has built a comprehensive, three-dimensional, diversified, and high value-added cultural and creative ecosystem through a series of policy support and planning layouts, becoming a model epitome of national cultural and creative industry brand areas. The venue of this cultural and creative conference, Zhijiang Cultural Center, is an important cultural landmark in Zhejiang Province.

So is there a professional cultural and creative map that can list all the relevant information about the cultural and creative industries around you with just a click? At the conference venue, the digital map of cultural and creative industries in Xihu District was officially released. Just scan the code to enter the map, and you can see the rich cultural and creative resources of Xihu District, including two towns and six streets, cultural industry parks, and cultural and sports venues. This surprise map is not only a directional tool, but also an invitation for cultural exploration.

Creativity and inspiration are intertwined, and cutting-edge technologies such as cloud computing, big data, and artificial intelligence have found an artistic stage, colliding with culture to create dazzling sparks. This is the Art Creation Town; Surrounded by continuous tea mountains, not only carrying a thousand year history of tea culture, but also deeply integrating the tea industry with tourism, exhibitions, and culture, this is Longwu Tea Town

The West Lake District has abundant and high-quality cultural and creative resources. This map allows us to better view the layout and planning of West Lake's cultural and creative industries, quickly locate the brand, space, and location of the cultural and creative industries, and even see the mutual integration and cluster location of cultural industries. "The person in charge of the District Cultural and Creative Development Center said that the release of the West Lake District Cultural and Creative Digital Map will create a new blueprint for the development of West Lake District's cultural and creative industries.

It is worth mentioning that in this cultural and creative conference, Longwu Tea Town came with the fragrance of tea and creative styles. 300 bottles of different types of specialty tea drinks, such as Qingwang Longjing and Longjing Latte, bring a unique coolness in the scorching summer, presenting an unprecedented tea feast for the attending guests.

With the conclusion of a series of exciting events, the West Lake District Cultural and Creative Conference has come to a successful end. However, this grand event has left not only applause and praise, but also infinite hope and longing. Here, every idea is cherished and every effort is seen. Xihu District is welcoming a more brilliant tomorrow of cultural and creative industries with an open attitude and innovative spirit.