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The phenomenon of West Lake where popular cultural and creative products continue to emerge

2024-09-18

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Editor's note: Since its launch, the domestic game "Black Myth: Wukong" has become the focus of global gamers, and related topics have quickly ignited social media. This "Wukong" that jumped out of Xihu District is a global sensation. Starting today, this newspaper will launch a series of reports titled "The Story Behind Black Myth: Wukong", revealing the "explosive" password behind this phenomenal game.

Intern journalist Zhang Yiyun

Recently, many 'mandate holders' were on the road to' obtain scriptures'. The global popularity of the domestic game "Black Myth: Wukong" (hereinafter referred to as "Wukong"), which dominates the hot search list and continues to flood the screen, has far exceeded market expectations.

On the day of its launch on August 20th, "Wukong" topped the hot play list on the Steam gaming platform, with over 2.2 million online users, ranking second in the platform's history and becoming the only domestic game among the top ten.

On August 21st, the ending of "Black Myth Wukong" continued to be on the hot search list. On station B, almost all the up masters related to games and anime are fighting Wukong in the video; In the two major live streaming platforms of Douyu and Huya, the vast majority of regional anchors put "Wukong" on the title or cover and live play the game; Tiktok, Kwai and Little Red Book all topped the list of "Monkey King".

The popularity of "Wukong" is due to the hard work and dedication of the development company's "Seven Years of Grinding a Sword" initiative, as well as the full support and assistance of the company's location in Xihu District. It is a microcosm of the continuous "expansion" of cultural and creative enterprises in Xihu District, and also reflects that "creating the best business environment" is becoming a reality in Xihu District from a blueprint.

Warm hearted and thoughtful service for enterprises, helping them to "break out of the circle"

Looking back now, when I first met this team, I thought they could make it! "Recalled the person in charge of the District Cultural and Creative Center. Since settling in the West Lake District Art and Creative Town, game science has gone from being a neglected" hard work "to the fame of the emergence of" Wukong ". West Lake District has become their most reliable" backing "and warmest" harbor ".

"At that time, I just wanted to concentrate on research and development, and calm down to do things." In 2018, the main creative team of the game science "Black Myth: Wukong" came to Hangzhou, a beautiful and quiet city with developed Internet, and settled in Phoenix Building, an art creation town surrounded by mountains and green water. The town manager kept their needs in mind and put them into action, setting up an independent office area for them to "practice in seclusion" and arranging a "service specialist" for the town.

"I really appreciate the support of the government for our domestic games if I can quickly pass the examination and get the version number of Wukong." After more than half a year of docking, I got the "customs clearance certificate" issued on the market, which is a shot of "confidence booster" for the team making China-Chic games, and I went to "ask for the way" with high morale.

Every time I encounter a problem, I can provide good feedback by talking to the staff here, "said the person in charge of game science.

With precise policy coordination and financial support, "Top Flow Wukong" has overcome the "September 81 Incident" and successfully launched, including consultation on the application process for license plates, answers to tax approval procedures, and borrowing of experimental filming venues.

The soaring popularity of 'Wukong' is a brilliant stroke in the colorful picture of the cultural and creative industry in Xihu District.

From the mythical "White Snake" to the emerging "Wukong", countless classic IP images have been brought back to life through the integration of science and technology in the West Lake District, a land rich in cultural heritage and innovative vitality.

The continuous emergence of explosive products in the cultural and creative industry reflects the continuous optimization of the business environment in Xihu District. As the only core area of Zhejiang Province's Zhijiang Cultural Industry Belt, Xihu District is home to Xixi Creative Park to the north and Yichuang Town to the south, gathering numerous creative talents and emerging industries. More than 20000 cultural and creative enterprises have gathered, including over 200 enterprises above designated size. The "Cultural Industry Gift Pack", the Special Fund Support Project for Literary and Art Development, and the "West Lake Cultural Salon"... Whether it is a leading enterprise in the industry or a small and medium-sized enterprise in the early stages of development, West Lake District provides a full chain, one-stop service from registration and relocation to financing support and market promotion.

Exploring innovation to serve enterprises, brands emerge one after another

To create the best business environment, Xihu District has always been at the forefront. In May 2020, Xihu District took the lead in establishing the province's first district level enterprise development service center (hereinafter referred to as the "District Enterprise Service Center"), launching the "20 Measures" for the best business environment, upgrading the Xihu Business Environment 2.0 version, and helping to build a first-class business environment.

The comprehensive administrative law enforcement team of Zhuantang Street received a banner of "solving problems and escorting" from Xitou Yintai City, and the joint law enforcement team of Sandun Town received widespread praise for "comprehensive inspection once"... Behind the frequent likes and praises, it is the continuous efforts and high "dedication" of Xihu District in improving the business environment.

Hiring business environment experience officers and organizing the "West Lake Chain View" series of activities... In recent years, West Lake District has continuously innovated, explored and optimized the business environment, launched a series of brand activities, and taken detailed measures to build a service brand for enterprises, providing "sunshine and rain" for the healthy growth of enterprises in the jurisdiction.

Focusing on the core issue of "how to effectively help enterprises" in optimizing the business environment, in February last year, Xihu District publicly solicited "Xihu District Business Environment Experience Officers" for the first time, inviting them to participate in a symposium, listen to their opinions, explore "new ways", and help continuously optimize the business environment in the jurisdiction. Twenty business environment experience officers from universities, key industry enterprises, and commercial associations in the entire region conducted in-depth visits and research, supervised market entities and the environment, and collected and timely feedback on problems and demands through multiple channels based on their industry and own business development reality, and put forward rational opinions and suggestions.

In order to promote the deep integration of innovative resources and market entities, in April this year, Xihu District launched the "Xihu Chain View" series of activities to build an efficient cooperation platform for enterprises. As of now, Xihu District has held over 50 Xihu Chain Viewing events, benefiting more than 550 enterprises.

The business environment is endless in terms of 'excellence'. In recent years, Xihu District has continuously deepened the value-added reform of government services, improved the "1+8+1+N" service system, and focused on pro business assistance, value-added services, and smart services, providing "face-to-face" diagnosis and "caring" solutions for talents and enterprises to meet their needs.

The reporter learned from the District Enterprise Service Center that as of July, the Enterprise Comprehensive Service Center on the first floor of the District Enterprise Service Center collected 9503 enterprise inquiries and demands through online and offline channels, and completed 9503, with a completion rate of 100%.

AI intelligence empowers enterprises to improve service quality and efficiency

If a company has problems, they should look for 'Xixiaofu'. "This is a widely circulated saying among enterprises in Xihu District.

As the AI assistant specialist of the "West Lake Enterprise Service" AI intelligent platform, the "West Small Service" robot made its brilliant debut at last year's Yunqi Conference, attracting a lot of attention. In July of this year, the newly upgraded version 2.0 of "Xixiaofu" was once again unveiled to everyone. The improved "Xixiaofu" has greatly improved its understanding and accuracy in multiple rounds of dialogue, and can provide various intelligent response services such as policy interpretation, service guides, and entrepreneurship consulting for enterprises 24 hours a day online.

The upgraded 'Xixiaofu' adopts advanced digital human technology, integrating voice interaction and dialogue technology, making communication more friendly, "said the person in charge of the district enterprise service center. As of now, "Xixiaofu" has provided over 35000 intelligent Q&A.

Nowadays, the "Xixiaofu" physical robot is also appearing at the district enterprise comprehensive service center. With its charming innocence, it can not only serve as a "guide" to receive inspection guests, explain the "1+8+1+N" service system and the opening situation of special zones such as projects, policies, finance, talent, rule of law, and science and technology innovation, but also answer various questions from enterprise employees and the public on site. From the process of passport and visa application to the preferential policies for investment and entrepreneurship in Xihu District, "Xixiaofu" can provide accurate answers to all kinds of questions.

In addition to continuously upgrading AI intelligent customer service, Xihu District also continuously optimizes the AI intelligent platform functions of "Xihu Enterprise Service", realizing the transformation of enterprises from "no need to run once" to "online one-time settlement".

Recently, Alibaba Cloud submitted a request to the "West Lake Enterprise Service" AI intelligence platform: "What support does it provide for the enrollment of children of high-level talents?" At the same time, the backend AI was dispatched in seconds and automatically assigned to the "Talent Services" section. The district committee's talent office provided a detailed answer and received a "five-star" rating from the enterprise.

Focusing on improving the quality of government service enterprises by implementing one-on-one service links, the "West Lake Enterprise Service" AI intelligent platform reduces online turnover time costs for enterprises through AI dispatching and fast transfer of parallel functional departments.

Empower enterprises to develop their 'hard power' and optimize their 'soft environment' for business. With detailed measures to serve enterprises and innovative service brands, Xihu District is taking steady steps to make the dream of "creating the best business environment" a reality.


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